Last night, to launch Sonia Rykiel‘s new range for H&M, the Grand Palais was transformed into a Parisian fantasy land for around 2,000 guests, including Jean-Paul Gaultier, Ellen von Unwerth and Emanuelle Béart, who walked through an enchanted forest before arriving at a recreation of Saint Germain, Sonia Rykiel’s spiritual home. Then, seated under a specially made Eiffel Tower, guests were given a preview of the Sonia Rykiel pour H&M lingerie collection, which arrives in store this Sat 5 Dec!, as well as the knitwear collection, which will land in around 200 stores on 20 Feb 2010. The collections were displayed on floats which emerged from a recreation of the Arc de Triomphe, with a Parisian funfair as backdrop.
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