Parisian couture house Carven recently named Guillaume Henry (alumnus of both Givenchy and Paule Ka) as AD and his reasonably-priced daywear is making quite a splash. Asked what the the sixty-something year old label should do to rejuvenate itself, the 31 year-old Mr. Henry replied (by text): kill couture. Carven was largely responsible for the 1950′s high-end department store juniors’ line concept: pared down ready-to-wear for future couture consumers. So giving the label a shove towards faster-fashion shouldn’t arouse too much reprobatory French tongue-clucking. His impressive first collection, for S/S 2010 – silk blend mixes of coquette and career – can be found in Paris at Colette, Farida and Maria Luisa.
www.carven.fr/
