The store rocks as much as the skinny jeans. Designed by Steven Thomas (legendary designer of 1970’s London Big BIBA concept store), April 77s first ever flagship is designed with art deco in mind and is entirely custom-made. The almost maze-like space makes you feel like you’re in a time warp, with old-school record players and original rocker magazines displayed alongside studded faux leather (the maison is vegetarian) jackets, acid wash jeans, a great selection of shirts and perfect cashmere. MM