One of France’s most important contemporary architects has designed the immense (2,800m2) new H&M flagship, the brand’s 12th store for Paris, opening on the Champs Elysées on 6 Oct. Apparently the facade of the new store will be covered with video screens and lights, and inside will have an industrial vibe. [...]
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The first two ‘Fashion Against AIDS’ collections in 2008 and 2009 were all about stars and slogan T-shirts, speaking out about the need for safe sex. This year, H&M‘s Divided department has designed a complete collection for women and men for the summer music festival season, including tents, folding chairs and washbags [...] [...] Last night, to launch Sonia Rykiel‘s new range for H&M, the Grand Palais was transformed into a Parisian fantasy land for around 2,000 guests, including Jean-Paul Gaultier, Ellen von Unwerth and Emanuelle Béart, who walked through an enchanted forest before arriving at a recreation of Saint Germain, Sonia Rykiel’s spiritual home. Then, seated under a [...] [...] |
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